"WHEN A SUBWAY RIDE ENDS IN SEXUAL ASSAULT"
A few summers ago, an editorial piece I wrote was published as a feature in Harper's Bazaar. Originally a therapeutic personal rant about being sexually assaulted on the NYC subway, my post was circulated across social media and eventually picked up by the magazine, who then asked me to pen an essay on the subject. It was published widely across the Harper's channels as well as featured on the NYTimes mobile app. It is my most personal piece of writing ever published.
As a female creative working in the industry, you're going to get your fair share of "girl briefs". And usually, that's not a good thing—too often they're misguided and laced with inadvertent misogyny, so you proceed with resigned caution.
This was not that brief.
A true labor of love from a team of powerful and passionate women, this campaign could not have come at a better time. I am proud to have been a part of it.
Cannes Gold Lion, Mobile; Cannes
Shortlist (x3);National Silver ADDYS (x2),Integrated Campaigns + Digital Advertising; One Show Interactive Merit;
Tomorrow Awards Shortlist; Jay Chiat Awards,Bronze Creative Technology; Creative Media Awards (x2), Best in Show + New/Emerging/Experimental Media; Appy Awards (x2), Branded Content App + Marketing/Branding/Advertising; SF ADDYs (x2), Best Of Show + Integrated Campaign
SUPER BOWL XLVI – CHEVY GAME TIME
For Super Bowl XLVI, we debuted Chevy Game Time — a first-of-it's-kind app that turned smartphones and iPads int integrated second screens, allowing people to interact and play along with the Super Bowl like never before. Users answered live trivia questions polls and we gave away an unprecedented 20 Chevys and thousands of other prizes along the way. We even gave away the actual cars featured in our Super Bowl spots by issuing each user a unique license plate number and if their plate showed up in any of our ads during the game, they won the car it was on.
We attracted attention from Forbes, NYT and FastCo, and received over 700,000 downloads, beating out Facebook and Angry Birds to become #10 on the Top Free apps list in the App Store. And on Super Bowl Sunday, people spent over 1.6 million hours playing the Chevy Game Time App, with over 11 million page views.
2012 Bronze Clio, 2012 One Show
Interactive Merit (x2), AICP/Next Awards
Shortlist, 2012 Jay Chiat Awards Shortlist;
2012 Non-Profit PR Awards (x2)
NATIONAL AUDUBON SOCIETY
BIRDING THE NET
The National Audubon Society asked us to introduce birding to a new generation as something relevant and, in their words, "cool".
So we took birding online, releasing thousands of beautifully rendered 3-D birds on the Internet for fledgling birders to spot. Birding the Net was a month-long online scavenger hunt and social media game that spanned over 200 websites and blogs, creating both obsessive behavior—including missing sleep and skipping work—and camaraderie, with newly minted birders planning to go out birding together in the real world.
GLOBAL BRAND LAUNCH—FILM
CAPTAIN MORGAN CANNON BLAST
We were introducing the world to a bottle of shots shaped like a cannon ball. What else were we supposed to do?
CRASH THE SUPER BOWL V
Crash the Super Bowl V promised to be the biggest yet. We doubled the challenge by bringing Pepsi Max into the fold and upped the winnings to a whopping $5 million. We raised the bar and it worked, with four Crash spots making it to the Top 10 on the Super Bowl Ad Meter, including "Pug Attack" which took the number one spot.
SUPER BOWL ADS DISSECTED—AN INFOGRAPHIC
People wanted to know what it would take to make a winning Super Bowl commercial. So we combed through ads from the past 20 years to see what separated the men from the boys, the wheat from the chaff and the winners from—well, everyone else.
2010 AICP Finalist, Humor;
2010 Silver Obie Award
INTEGRATED BRAND LAUNCH – FILM
Not all that long ago, watching TV online was a pretty foreign concept. And in a time before Netflix and Hulu, we helped Comcast launch their streaming service Fancast, with an infomercial about infomercials. We ran it late-night alongside other infomercials, letting people know that there's better TV to be had, any time you needed it.
INTEGRATED BRAND LAUNCH – INTERACTIVE BUS SHELTERS
The beauty of Fancast is the fact that people can watch TV any time, anywhere. To celebrate that freedom, we took that experience to the streets in the form of interactive bus-shelters where people could text in to watch the shows they were missing while waiting for the bus. On launch day, we transformed the bus shelter at the San Francisco Ferry Building into an outdoor living room and watched as hundreds of people stopped in the middle of their commute for a TV break.
Though we were originally tasked with a simple site redesign, we managed to convince our clients to let us create recipes for 100% edible Tostitos food sculpture centerpieces. What we couldn't convince them to do was give us the budget for it, so I styled and built each sculpture by hand while my art director shot stop motion footage over two 16-hour days.